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1499+
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Top 10 Keywords
2MIL+
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Empowering Business Growth
52K+
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Online Leads
93%
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Website Traffic
Leveraging Amazon DSP’s Scale, Data and Tools for Success
Amazon DSP (Demand Side Platform) is Amazon’s self-service advertising platform that allows marketers and agencies to launch and optimize digital advertising campaigns.
As one of the largest DSPs in the world, Amazon DSP provides access to Amazon’s vast first-party data and inventory across Amazon sites as well as millions of websites, apps, and smart TV/streaming devices. With Amazon DSP, advertisers can define targeting segments using Amazon’s powerful audience insights and AI/ML models to reach consumers across devices precisely. Advertisers also benefit from Amazon’sscale and infrastructure, which ensures high campaign performance. Additionally, Amazon DSP offers transparent pricing with no minimum spending requirements. Its robust reporting and optimization tools make it easy to measure success and improve campaigns over time. Overall, Amazon DSP is essential for digital marketers to acquire new customers and drive growth through sophisticated audience targeting and transparent programmatic media buying.
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Amazon DSP Agency
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Highly Experienced Team
Our professionals have years of experience in Amazon DSP ad services.
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Behavioral Insights
Tailor your ads based on user behavior for maximum relevance.
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Budget Efficiency
Get the most out of your advertising budget with optimized spending.
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End-to-End Service
We handle everything from campaign setup and management to reporting.
1M
Impressions Delivered
10K+
Targeted Ads
100%
Certified Team
Optimizing Ecommerce Visibility
Ecommerce SEO is a vital strategy for online retailers to gain organic visibility and traffic from search engines. At The SEOlogists Amazon DSP agency services, our experienced SEO team provides tailored ecommerce SEO strategies that help businesses reap several key benefits.
We conduct comprehensive audits to identify optimization opportunities across a store’s on-site elements, technical infrastructure, and off-site backlinks. Our Amazon DSP advertising management specialists then implement strategies like structured data markup, content creation, and link building to boost keyword rankings and capture more relevant searchers. By prioritizing long-tail keywords, we attract highly qualified visitors already researching products or solutions. Our DSP-managed services monthly reporting keeps clients informed of progress so they can spotlight top-performing campaigns. With an ecommerce SEO partner driving organic findability and traffic, online retailers gain more leads, sales, and revenue without heavy advertising spending.
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Amazon DSP Self-Service
Through our self-service Amazon DSP portal, clients gain all the tools they need to develop and optimize campaigns successfully. We set up customized account profiles to define targeting parameters and Key Performance Indicators. This allows independent campaign management, from budgeting to creative testing. Detailed reports offer real-time performance analytics to improve ROI. Our dedicated support is available for strategy consultations or technical assistance. The self-service model gives clients maximum control and transparency over the Amazon DSP platform.
- Assistance with campaign management and scaling provided
- Custom audience targeting profiles designed
- Campaign setup and deployment assistance offered
- Real-time bidding and optimization strategies provided
- Detailed reporting and analytics for improvements made
- Consultations on best practices and techniques given
- Coaching on self-optimizing campaigns through platform delivered
- 24/7 support if issues or questions arise, including
Amazon DSP harnesses first-party data from Amazon's ecosystem, including purchase history and browsing behavior, enabling precise audience targeting and personalized ad experiences for users.
Amazon DSP supports integrations with various ad exchanges and platforms, allowing for cross-channel campaigns and seamless audience retargeting across different digital touchpoints.
We leverage advanced identity resolution techniques and deterministic data matching to ensure accurate cross-device targeting, delivering cohesive ad experiences to users across their devices.
Amazon DSP offers robust brand safety controls, including content category exclusions, site block listing, and pre-bid filtering, to safeguard brand reputation and ensure ads appear in suitable environments.
Yes, Amazon DSP provides sophisticated audience segmentation capabilities, allowing targeting based on factors like purchase intent, customer lifetime value, and product affinity to effectively reach desired audience segments.
Amazon DSP supports various attribution models, including last-click, first-click, and multi-touch attribution. These models provide insights into how different touchpoints contribute to conversions and optimize campaign performance accordingly.
Amazon DSP utilizes machine learning algorithms to analyze vast amounts of real-time data, optimizing bidding strategies, ad creative selection, and audience targeting to drive maximum campaign performance and efficiency.
Yes, Amazon DSP supports DCO, dynamically adjusting ad creative elements such as messaging and imagery and offers based on user behavior and context, delivering highly relevant and engaging ad experiences.
